.elementor-1497 .elementor-element.elementor-element-953f354{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-1497 .elementor-element.elementor-element-19d00c0{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-1497 .elementor-element.elementor-element-c952407{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}/* Start custom CSS for html, class: .elementor-element-697f3d0 */.se-art23-hero {
  padding: 80px 5% 60px;
  background: var(--dark);
  position: relative; overflow: hidden;
}
.se-art23-hero-bg {
  position: absolute; top: -100px; right: -80px;
  width: 500px; height: 500px; border-radius: 50%;
  background: radial-gradient(circle, rgba(244,72,24,0.12) 0%, transparent 70%);
  pointer-events: none;
}
.se-art23-hero-grid {
  position: absolute; inset: 0;
  background-image:
    linear-gradient(rgba(238,238,240,0.03) 1px, transparent 1px),
    linear-gradient(90deg, rgba(238,238,240,0.03) 1px, transparent 1px);
  background-size: 44px 44px; pointer-events: none;
}
.se-art23-hero-inner { position: relative; z-index: 1; max-width: 800px; }
.se-art23-breadcrumb {
  display: flex; align-items: center; gap: 8px;
  font-family: var(--sans); font-size: 12px; font-weight: 500;
  color: rgba(238,238,240,0.4); letter-spacing: 0.06em;
  text-transform: uppercase; margin-bottom: 20px; flex-wrap: wrap;
}
.se-art23-breadcrumb a {
  color: rgba(238,238,240,0.4) !important;
  text-decoration: none !important; transition: color 0.2s;
}
.se-art23-breadcrumb a:hover { color: var(--accent) !important; }
.se-art23-breadcrumb span { color: rgba(238,238,240,0.2); }
.se-art23-current { color: rgba(238,238,240,0.6) !important; }
.se-art23-cat {
  display: inline-flex; align-items: center;
  background: rgba(244,72,24,0.15); border: 1px solid rgba(244,72,24,0.3);
  border-radius: 6px; padding: 4px 12px;
  font-family: var(--sans); font-size: 11px; font-weight: 600;
  color: var(--accent); letter-spacing: 0.08em; text-transform: uppercase;
  margin-bottom: 20px;
}
.se-art23-hero h1 {
  font-family: var(--serif);
  font-size: clamp(32px, 4.5vw, 58px);
  font-style: italic; color: var(--light-gray);
  line-height: 1.1; margin-bottom: 24px;
}
.se-art23-meta { display: flex; align-items: center; gap: 16px; flex-wrap: wrap; }
.se-art23-meta-item {
  display: flex; align-items: center; gap: 6px;
  font-family: var(--sans); font-size: 12px; font-weight: 500;
  color: rgba(238,238,240,0.4);
}
.se-art23-meta-item svg { width: 13px; height: 13px; opacity: 0.6; }
.se-art23-meta-div {
  width: 4px; height: 4px; border-radius: 50%;
  background: rgba(238,238,240,0.2);
}/* End custom CSS */
/* Start custom CSS for html, class: .elementor-element-3454093 */.se-art23-layout {
  display: grid; grid-template-columns: 220px 1fr;
  gap: 60px; padding: 70px 5% 80px; align-items: start;
}
.se-art23-toc { position: sticky; top: 100px; }
.se-art23-toc-title {
  font-family: var(--sans); font-size: 10px; font-weight: 700;
  letter-spacing: 0.15em; text-transform: uppercase;
  color: rgba(31,31,30,0.4); margin-bottom: 16px; display: block;
}
.se-art23-toc-list {
  list-style: none; display: flex; flex-direction: column;
  gap: 4px; margin-bottom: 28px;
}
.se-art23-toc-list a {
  font-family: var(--sans); font-size: 13px; font-weight: 500;
  color: var(--body-text) !important; text-decoration: none !important;
  padding: 6px 12px; border-radius: 6px; display: block;
  transition: all 0.2s; border-left: 2px solid transparent; line-height: 1.4;
}
.se-art23-toc-list a:hover {
  color: var(--accent) !important; background: rgba(244,72,24,0.05);
  border-left-color: var(--accent);
}
.se-art23-toc-list a.active {
  color: var(--accent) !important; background: rgba(244,72,24,0.06);
  border-left-color: var(--accent); font-weight: 600;
}
.se-art23-toc-cta { background: var(--dark); border-radius: 12px; padding: 20px; }
.se-art23-toc-cta p {
  font-family: var(--sans); font-size: 12px;
  color: rgba(238,238,240,0.55); line-height: 1.6; margin-bottom: 12px;
}
.se-art23-toc-cta a {
  font-family: var(--sans); font-size: 11px; font-weight: 700;
  color: var(--accent) !important; text-decoration: none !important;
  letter-spacing: 0.04em; transition: color 0.2s;
}
.se-art23-toc-cta a:hover { color: #ff6a3d !important; }
.se-art23-content { min-width: 0; }
.se-art23-intro {
  font-family: var(--sans); font-size: 17px; color: var(--dark);
  line-height: 1.85; margin-bottom: 48px;
  padding-bottom: 40px; border-bottom: 1px solid rgba(31,31,30,0.08);
}
.se-art23-section { margin-bottom: 52px; scroll-margin-top: 100px; }
.se-art23-num {
  font-family: var(--serif); font-style: italic;
  font-size: 48px; color: rgba(244,72,24,0.1);
  line-height: 1; margin-bottom: -8px; display: block;
}
.se-art23-section h2, .se-art23-faq h2 {
  font-family: var(--serif); font-size: 28px; color: var(--dark);
  line-height: 1.2; margin-bottom: 16px; padding-bottom: 14px;
  border-bottom: 1px solid rgba(31,31,30,0.08);
}
.se-art23-section p {
  font-family: var(--sans); font-size: 15px;
  color: var(--body-text); line-height: 1.85; margin-bottom: 16px;
}
.se-art23-highlight {
  background: #fff; border: 1px solid rgba(31,31,30,0.08);
  border-left: 4px solid var(--accent); border-radius: 8px;
  padding: 18px 22px; margin: 20px 0;
  font-family: var(--sans); font-size: 15px;
  color: var(--dark); line-height: 1.7; font-weight: 500;
}
.se-art23-list {
  list-style: none; display: flex; flex-direction: column; gap: 10px; margin: 14px 0;
}
.se-art23-list li {
  display: flex; align-items: flex-start; gap: 10px;
  font-family: var(--sans); font-size: 15px; color: var(--body-text); line-height: 1.7;
}
.se-art23-list li::before {
  content: ''; width: 6px; height: 6px; border-radius: 50%;
  background: var(--accent); flex-shrink: 0; margin-top: 8px;
}

/* Formula box */
.se-art23-formula-box {
  background: var(--dark); border-radius: 14px; padding: 28px;
  margin: 24px 0; text-align: center;
}
.se-art23-formula-label {
  font-family: var(--sans); font-size: 10px; font-weight: 700;
  letter-spacing: 0.15em; text-transform: uppercase;
  color: var(--accent); display: block; margin-bottom: 16px;
}
.se-art23-formula-eq {
  display: flex; align-items: center; justify-content: center;
  gap: 12px; flex-wrap: wrap;
}
.se-art23-formula-part {
  font-family: var(--sans); font-size: 14px; font-weight: 600;
  color: var(--light-gray); background: rgba(238,238,240,0.08);
  padding: 8px 16px; border-radius: 8px;
}
.se-art23-formula-div, .se-art23-formula-eq-sign {
  font-family: var(--sans); font-size: 20px; font-weight: 700; color: var(--accent);
}
.se-art23-formula-result {
  font-family: var(--serif); font-style: italic; font-size: 22px;
  color: var(--accent); padding: 8px 16px;
}

/* Example box */
.se-art23-example-box {
  background: #fff; border: 1px solid rgba(31,31,30,0.08);
  border-radius: 14px; padding: 24px; margin: 16px 0;
}
.se-art23-example-label {
  font-family: var(--sans); font-size: 10px; font-weight: 700;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: rgba(31,31,30,0.4); display: block; margin-bottom: 16px;
}
.se-art23-example-grid {
  display: flex; align-items: center; gap: 12px; flex-wrap: wrap;
}
.se-art23-example-item {
  flex: 1; text-align: center; padding: 14px;
  background: var(--off-white); border-radius: 10px; min-width: 120px;
}
.se-art23-example-item.accent { background: rgba(244,72,24,0.08); }
.se-art23-example-val {
  font-family: var(--serif); font-style: italic;
  font-size: 22px; color: var(--dark); display: block; margin-bottom: 4px;
}
.se-art23-example-item.accent .se-art23-example-val { color: var(--accent); }
.se-art23-example-desc {
  font-family: var(--sans); font-size: 11px; color: var(--body-text); line-height: 1.4;
}
.se-art23-example-arrow {
  font-size: 18px; color: var(--accent); flex-shrink: 0;
}

/* Compare */
.se-art23-compare {
  display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin: 24px 0;
}
.se-art23-compare-card {
  border-radius: 14px; padding: 24px; position: relative; overflow: hidden;
  background: #fff; border: 1px solid rgba(31,31,30,0.08);
}
.se-art23-compare-card::before {
  content: ''; position: absolute; top: 0; left: 0; right: 0; height: 3px;
  background: rgba(31,31,30,0.15);
}
.se-art23-compare-card.accent { background: var(--dark); border-color: rgba(244,72,24,0.2); }
.se-art23-compare-card.accent::before { background: var(--accent); }
.se-art23-compare-label {
  font-family: var(--sans); font-size: 10px; font-weight: 700;
  letter-spacing: 0.15em; text-transform: uppercase;
  display: block; margin-bottom: 4px;
}
.se-art23-compare-card:not(.accent) .se-art23-compare-label { color: rgba(31,31,30,0.4); }
.se-art23-compare-card.accent .se-art23-compare-label { color: var(--accent); }
.se-art23-compare-subtitle {
  font-family: var(--serif); font-style: italic; font-size: 20px;
  display: block; margin-bottom: 12px;
}
.se-art23-compare-card:not(.accent) .se-art23-compare-subtitle { color: var(--dark); }
.se-art23-compare-card.accent .se-art23-compare-subtitle { color: var(--light-gray); }
.se-art23-compare-desc {
  font-family: var(--sans); font-size: 13px; line-height: 1.7; margin-bottom: 14px;
}
.se-art23-compare-card:not(.accent) .se-art23-compare-desc { color: var(--body-text); }
.se-art23-compare-card.accent .se-art23-compare-desc { color: rgba(238,238,240,0.6); }
.se-art23-compare-use {
  font-family: var(--sans); font-size: 11px; font-weight: 600;
  letter-spacing: 0.06em; text-transform: uppercase; display: block;
  padding-top: 12px; border-top: 1px solid rgba(31,31,30,0.08);
}
.se-art23-compare-card:not(.accent) .se-art23-compare-use { color: var(--accent); border-color: rgba(31,31,30,0.08); }
.se-art23-compare-card.accent .se-art23-compare-use { color: var(--accent); border-color: rgba(238,238,240,0.08); }

/* ROAS calc */
.se-art23-roas-calc {
  background: var(--dark); border-radius: 14px; overflow: hidden; margin: 24px 0;
}
.se-art23-roas-calc-header {
  padding: 20px 24px; border-bottom: 1px solid rgba(238,238,240,0.08);
}
.se-art23-roas-calc-title {
  font-family: var(--sans); font-size: 12px; font-weight: 600;
  color: rgba(238,238,240,0.5); display: block; margin-bottom: 8px;
}
.se-art23-roas-calc-formula {
  font-family: var(--serif); font-style: italic; font-size: 20px; color: var(--accent);
}
.se-art23-roas-examples { display: grid; grid-template-columns: repeat(3, 1fr); }
.se-art23-roas-ex {
  padding: 18px 20px; border-right: 1px solid rgba(238,238,240,0.06);
  text-align: center;
}
.se-art23-roas-ex:last-child { border-right: none; }
.se-art23-roas-ex-margin {
  font-family: var(--sans); font-size: 11px; font-weight: 600;
  letter-spacing: 0.08em; text-transform: uppercase;
  color: rgba(238,238,240,0.35); display: block; margin-bottom: 6px;
}
.se-art23-roas-ex-calc {
  font-family: var(--sans); font-size: 13px; color: rgba(238,238,240,0.5);
  display: block; margin-bottom: 8px;
}
.se-art23-roas-ex-result {
  font-family: var(--serif); font-style: italic; font-size: 18px; color: var(--accent);
}

/* Industries */
.se-art23-industries {
  display: flex; flex-direction: column; gap: 0; margin: 20px 0;
  border: 1px solid rgba(31,31,30,0.08); border-radius: 12px; overflow: hidden;
}
.se-art23-industry {
  display: flex; align-items: center; justify-content: space-between;
  padding: 14px 20px; border-bottom: 1px solid rgba(31,31,30,0.07);
  transition: background 0.2s;
}
.se-art23-industry:last-child { border-bottom: none; }
.se-art23-industry:hover { background: rgba(244,72,24,0.03); }
.se-art23-industry-name {
  font-family: var(--sans); font-size: 14px; font-weight: 500; color: var(--dark);
}
.se-art23-industry-roas {
  font-family: var(--serif); font-style: italic; font-size: 16px; color: var(--accent);
}

/* Metrics compare */
.se-art23-metrics-compare {
  display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin: 24px 0;
}
.se-art23-metrics-col {
  border-radius: 14px; overflow: hidden;
}
.se-art23-metrics-col.bad { border: 1px solid rgba(220,53,69,0.15); }
.se-art23-metrics-col.good { border: 1px solid rgba(34,197,94,0.2); }
.se-art23-metrics-label {
  font-family: var(--sans); font-size: 10px; font-weight: 700;
  letter-spacing: 0.15em; text-transform: uppercase;
  padding: 12px 16px; display: block;
}
.se-art23-metrics-col.bad .se-art23-metrics-label {
  background: rgba(220,53,69,0.08); color: #dc3545;
}
.se-art23-metrics-col.good .se-art23-metrics-label {
  background: rgba(34,197,94,0.08); color: #22c55e;
}
.se-art23-metrics-list { display: flex; flex-direction: column; gap: 0; }
.se-art23-metric-item {
  padding: 12px 16px; border-bottom: 1px solid rgba(31,31,30,0.06);
}
.se-art23-metric-item:last-child { border-bottom: none; }
.se-art23-metric-name {
  font-family: var(--sans); font-size: 13px; font-weight: 700;
  color: var(--dark); display: block; margin-bottom: 2px;
}
.se-art23-metric-desc {
  font-family: var(--sans); font-size: 12px; color: var(--body-text); line-height: 1.4;
}

/* Improvements */
.se-art23-improvements { display: flex; flex-direction: column; gap: 12px; margin: 20px 0; }
.se-art23-improvement {
  background: #fff; border: 1px solid rgba(31,31,30,0.08);
  border-radius: 12px; padding: 16px 20px;
  display: flex; align-items: flex-start; gap: 14px;
  transition: transform 0.2s, border-color 0.2s;
}
.se-art23-improvement:hover { transform: translateX(6px); border-color: rgba(244,72,24,0.2); }
.se-art23-improvement-num {
  width: 32px; height: 32px; border-radius: 8px;
  background: rgba(244,72,24,0.1);
  display: flex; align-items: center; justify-content: center;
  font-family: var(--serif); font-style: italic; font-size: 14px;
  color: var(--accent); flex-shrink: 0;
}
.se-art23-improvement-body strong {
  font-family: var(--sans); font-size: 14px; font-weight: 700;
  color: var(--dark); display: block; margin-bottom: 4px;
}
.se-art23-improvement-body span {
  font-family: var(--sans); font-size: 13px; color: var(--body-text); line-height: 1.6;
}

/* Platforms */
.se-art23-platforms { display: flex; flex-direction: column; gap: 12px; margin: 20px 0; }
.se-art23-platform {
  background: #fff; border: 1px solid rgba(31,31,30,0.08);
  border-radius: 12px; padding: 18px 22px;
  display: flex; align-items: flex-start; gap: 14px;
  transition: transform 0.2s, border-color 0.2s;
}
.se-art23-platform:hover { transform: translateX(6px); border-color: rgba(244,72,24,0.2); }
.se-art23-platform-icon {
  width: 36px; height: 36px; border-radius: 8px;
  background: rgba(244,72,24,0.1);
  display: flex; align-items: center; justify-content: center;
  flex-shrink: 0; color: var(--accent);
}
.se-art23-platform-icon svg { width: 16px; height: 16px; }
.se-art23-platform-body strong {
  font-family: var(--sans); font-size: 14px; font-weight: 700;
  color: var(--dark); display: block; margin-bottom: 4px;
}
.se-art23-platform-body span {
  font-family: var(--sans); font-size: 13px; color: var(--body-text); line-height: 1.6;
}

/* FAQ */
.se-art23-faq { margin-bottom: 52px; scroll-margin-top: 100px; }
.se-art23-faq-list { display: flex; flex-direction: column; gap: 0; margin-top: 24px; }
.se-art23-faq-item { border-bottom: 1px solid rgba(31,31,30,0.08); }
.se-art23-faq-item:first-child { border-top: 1px solid rgba(31,31,30,0.08); }
.se-art23-faq-q {
  width: 100%; display: flex; align-items: center; justify-content: space-between;
  gap: 16px; padding: 18px 0;
  background: none !important; background-color: transparent !important;
  border: none !important; cursor: pointer;
  font-family: var(--sans); font-size: 15px; font-weight: 600; color: var(--dark);
  text-align: left; transition: color 0.2s;
  box-shadow: none !important; border-radius: 0 !important;
}
.se-art23-faq-q:hover {
  color: var(--accent);
  background: none !important; background-color: transparent !important;
}
.se-art23-faq-q svg {
  width: 18px; height: 18px; flex-shrink: 0; color: rgba(31,31,30,0.4);
  transition: transform 0.3s;
}
.se-art23-faq-item.open .se-art23-faq-q svg { transform: rotate(180deg); }
.se-art23-faq-item.open .se-art23-faq-q { color: var(--accent); }
.se-art23-faq-a { max-height: 0; overflow: hidden; transition: max-height 0.4s ease; }
.se-art23-faq-a p {
  font-family: var(--sans); font-size: 14px; color: var(--body-text);
  line-height: 1.85; padding-bottom: 18px;
}

/* Conclusion */
.se-art23-conclusion {
  background: var(--dark); border-radius: 16px;
  padding: 40px; margin-top: 48px; scroll-margin-top: 100px;
  position: relative; overflow: hidden;
}
.se-art23-conclusion::before {
  content: ''; position: absolute; top: 0; left: 0; right: 0; height: 4px; background: var(--accent);
}
.se-art23-conclusion::after {
  content: ''; position: absolute; top: -60px; right: -40px; width: 200px; height: 200px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(244,72,24,0.12) 0%, transparent 70%);
  pointer-events: none;
}
.se-art23-conclusion h2 {
  font-family: var(--serif); font-size: 24px; font-style: italic;
  color: var(--light-gray); margin-bottom: 16px; position: relative; z-index: 1;
}
.se-art23-conclusion p {
  font-family: var(--sans); font-size: 14px; color: rgba(238,238,240,0.65);
  line-height: 1.8; margin-bottom: 14px; position: relative; z-index: 1;
}
.se-art23-conclusion .se-art23-list { position: relative; z-index: 1; }
.se-art23-conclusion .se-art23-list li { color: rgba(238,238,240,0.65); font-size: 14px; }

@media (max-width: 1024px) {
  .se-art23-layout { grid-template-columns: 1fr; gap: 40px; }
  .se-art23-toc { position: static; order: -1; }
  .se-art23-compare { grid-template-columns: 1fr; }
  .se-art23-roas-examples { grid-template-columns: 1fr; }
  .se-art23-metrics-compare { grid-template-columns: 1fr; }
  .se-art23-example-grid { flex-direction: column; }
}/* End custom CSS */
/* Start custom CSS for html, class: .elementor-element-9553640 */.se-art23-related { padding: 80px 5% 100px; background: var(--off-white); }
.se-art23-related-header { margin-bottom: 40px; }
.se-art23-related-header h2 {
  font-family: var(--serif); font-size: clamp(26px, 3vw, 40px);
  font-style: italic; color: var(--dark);
}
.se-art23-related-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; }
.se-art23-related-card {
  background: #fff; border: 1px solid rgba(31,31,30,0.08);
  border-radius: 16px; overflow: hidden; display: flex; flex-direction: column;
  text-decoration: none !important;
  transition: transform 0.3s, box-shadow 0.3s, border-color 0.3s; position: relative;
}
.se-art23-related-card::before {
  content: ''; position: absolute; top: 0; left: 0; right: 0; height: 3px;
  background: var(--accent); transform: scaleX(0); transition: transform 0.3s; transform-origin: left;
}
.se-art23-related-card:hover {
  transform: translateY(-6px); box-shadow: 0 20px 50px rgba(31,31,30,0.1);
  border-color: rgba(244,72,24,0.2);
}
.se-art23-related-card:hover::before { transform: scaleX(1); }
.se-art23-related-thumb { width: 100%; height: 140px; position: relative; overflow: hidden; flex-shrink: 0; }
.se-art23-related-bg { width: 100%; height: 100%; }
.rl1 { background: linear-gradient(135deg, rgba(244,72,24,0.2) 0%, rgba(244,72,24,0.06) 100%); }
.rl2 { background: linear-gradient(135deg, var(--dark) 0%, #2a2a29 100%); }
.rl3 { background: linear-gradient(135deg, #1a2535 0%, #0f1d2a 100%); }
.rl4 { background: linear-gradient(135deg, #1f2a1f 0%, #0f1a0f 100%); }
.se-art23-related-cat {
  position: absolute; top: 12px; left: 12px; background: var(--accent); color: #fff;
  font-family: var(--sans); font-size: 9px; font-weight: 700;
  letter-spacing: 0.1em; text-transform: uppercase; padding: 3px 8px; border-radius: 4px;
}
.se-art23-related-body {
  padding: 18px; flex: 1; display: flex; flex-direction: column; justify-content: space-between;
}
.se-art23-related-title {
  font-family: var(--serif); font-style: italic; font-size: 15px; color: var(--dark);
  line-height: 1.35; margin-bottom: 16px; transition: color 0.2s; flex: 1;
}
.se-art23-related-card:hover .se-art23-related-title { color: var(--accent); }
.se-art23-related-read {
  font-family: var(--sans); font-size: 11px; font-weight: 700;
  color: var(--accent); letter-spacing: 0.06em; text-transform: uppercase;
  display: flex; align-items: center; gap: 5px;
  padding-top: 12px; border-top: 1px solid rgba(31,31,30,0.07);
}
.se-art23-related-arrow { transition: transform 0.2s; }
.se-art23-related-card:hover .se-art23-related-arrow { transform: translateX(4px); }

@media (max-width: 900px) { .se-art23-related-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 500px) { .se-art23-related-grid { grid-template-columns: 1fr; } }/* End custom CSS */